Tata Indicom integrates into Tata Docomo, launches Photon Max

Kolkata: In order to provide a wholesome and totally integrated data base services to its wide pool of customers, Tata Teleservices Limited (TTL) announced the 'total integration' of all its services under the single brand name of ‘Tata Docomo’.

Announcing this TTL Regional Head (East), Mahesh Thampi informed the media that under the new brand identity the company would now leverage its diversified products and services to customers in a unified manner using both the GSM and CDMA platforms.
Claiming that the new strategy was aimed to ensure speedy growth of improved services,
Thampi said currently as much as 25 per cent of TTL's revenue was being generated from high speed data services only, while the rest was coming from voice recorders and other services.
Further elaborating about the new plans of the company, he said the new portfolio of products, applications and solutions would not only allow the consumers to access cutting edge voice and data services, but also enable them to enjoy content of their choice and avail a host of solutions ranging from life and lifestyle assistance services.
Since all the Tata Indicom customers would now seamlessly be transferred into the integrated services of Tata Docomo, all of them would be able to utilise its facilities including the spectrums, retail touch phones and the digital footprints, etc., he said.
In order to increase its presence across the country under the new brand identity, Tata Docomo would be having about 3,500 new outlets across the country including 400 in eastern region; he informed but refused to shed any light on the size of possible investment in this regard.
The company also launched a 6.2 mbps mobile broadbad access product called 'Photon Max' on the CDMA platform for its consumers in Kolkata and its neighbouhood.
Reiterating that the new service would be available in all cities and towns across India soon Thampi said initially the Photon Max would be released under two schemes under an introductory offer prices of Rs 1999 with a minimum monthly rental of Rs 750.