Bachchan & Parker to re-unite

By Pulkit Gupta

New Delhi:  Luxor Writing Instruments said it has signed Bollywood star Amitabh Bachchan as the brand ambassador for 'Parker' pens in India for two years.
Earlier, Mr. Bachchan was associated with the brand from 2001 till 2008 and did enormous ads to promote the brand.
 "With the re-signing, Luxor looks at creating a new high for brand Parker in India...Both Parker and Mr. Bachchan stand for knowledge, heritage, lineage and value. So the fit is perfect," the company said in a statement.
Bachchan will soon be seen with Parker in an extensive all India multimedia campaign, it added.
Parker was launched in India in 1996 by Luxor Writing Instruments Pvt Ltd and is currently available in more than 50000 outlets in India.
The company produces over 300 million pens every year under Luxor, Pilot, Parker and Waterman brand.